Foreign media promote Croatia's tourism

A feature on tourism in the central Adriatic coastal town of Zadar and the beauty of its archipelago, to be aired on channel one of France's national TV station TF1 on Friday, and many other features on Croatia broadcast in foreign media will certainly make foreign tourists more interested in Croatia, Zadar's tourist board and Croatia's National Tourist Board (HTZ) said.

Local tourist boards and the HTZ work every year with reporters and media crews from around the world, organising their stays in Croatia, as they did with a French TV crew as well as others that visited Croatia in June and July to do features on its tourism.

Zadar's tourist board said most features were broadcast in prime time and that such cooperation paid off, as organising the stay of foreign press in Croatia costs less than advertising in their media.

Features on Zadar's and Croatia's tourism were broadcast before Croatia joined the European Union on July 1 on Belgian, Italian, and Portuguese TV stations. Austria's ORF did so earlier this month.

Germany's SAT1 did several features on holidaying on Croatia's Adriatic that will air this summer on a popular morning show, "Fruehstuecksfernsehen".

Reports on Croatia appeared this year also in France's Le Figaro Magazine weekly and the BBC's and the Wall Street Journal's portals. There was also a 24-page spread in Austria's Reisemagazin, which the HTZ says is estimated to be worth EUR 281,000. (Hina)