News

The Master Class named ''Improve your skills in developing, optimising and evaluating properly integrated e-marketing strategies“, organised by the Ministry of Tourism, the World Tourism Organisation (UNWTO)  and the European Travel Commission (ETC) had taken place in Zadar, proceeding the Croatian Tourism Days (CTD). The gathering was opened by the Assistant Minister of tourism Mr. Želimir Kramarić. He has emphasized that, as far as Croatia has been concerned,  the organisation of such a Master Class was taking place at the right moment, as the Croatian National Tourism Organisation (CNTO) was about to present at the very Croatian Tourism Days the Strategic Marketing Plan 2014 - 2020 in which  one of the strategic guidelines was a stronger focus on online tools. „We wish to present our tourism products to the world in a modern way, especially bearing in mind that Croatia has been the new EU member state. The EU funds have become available to us and we ought to seize the opportunity by preparing appropriate projects “, said Mr. Kramarić. The UNWTO representative Luigi Cabrini, pointed out at the opening of the gathering that Croatia has been a wonderful „success story“ in the area of tourism. „In spite of difficult economic situation, tourism has been having the upward trend. A good sign for Croatian economy is the fact that this year tourism has recorded growing figures in terms of arrivals, overnights and turnover. Croatia has a lot of products to offer, aside from the „the sun and the sea“, like eco and rural tourism, among other“, said Mr. Cabrini. Head of Research and Development at the ETC, Ms. Valeria Croce said that the Handbook which was to be presented  during the CTD, had been the output of a  several year long research, a destination e-marketing encyclopedia of its own, made available in all  UNWTO and the ETC e-libraries.

 In the first nine months of this year there were 32,870 newly employed in tourism which is a growth of 18.2% in comparison to the same period last year, the Tourism Ministry reported on Tuesday referring to the latest data released by the Croatian Employment Service (HZZ). According HZZ data, the number of newly employed in tourism represents 20.5% of all newly employed in that period.Tourism Minister Darko Lorencin said that this was a good indicator particularly in consideration of the numbers for September which can be now considered as a constituent part of the peak season and no longer off-peak.

Tourism Minister Darko Lorencin and Director of the Croatian National Tourist Board (HTZ) Meri Matesic on Wednesday spoke in Munich with the new vice president of the German ADAC auto club responsible for tourism, Kurt Heine, about advancing cooperation with that auto club, the tourism ministry reported. During the talks, ADAC presented a special edition of TourSet for Croatia, published in over 300,000 copies, with a survey conducted by ADAC, "Where automobilists spend their holidays," according to which Istria was a favourite destination this year again. Speaking about camping and nautical tourism, Minister Lorencin informed the German partners that Croatia's tourism strategy until 2020 foresees investments to construct new camps and the reconstruction of existing camps as well as providing additional berths at marinas.