The project entitled "Creating and placement of the new cross-border active tourism product as an integral part of modern tourist offering between Mura and Raba" was promoted in the northern Croatian city of Varaždin.
The €793,608 "Mura Raba Tour" project, as it is called in short, is co-financed by the Interreg Cooperation Programme V-A Slovenia-Hungary for the period of 2014-2020 in the amount of 675,000.
During the event in Varaždin, representatives of the AS TV station from the Slovenian town of Morska Sobota promoted the project aimed at creating opportunities for active holiday-making in the cross-border region.
For instance, one of the intentions of the programme is offering the experience of the Mura and Raba rivers from a raft or a canoe; horse riding programme offering horse riding and rides in a horse carriage along the former ‘iron curtain’; hiking programme presenting the life of former border guards and offering a possibility of hiking along the border guards route, according to the informaiton published on the Project Mura Raba Tour website.
Addressing the event, Muska Sobota mayor Aleksander Javšek said that Croatia, Slovenia, Austria and Hungary "have a bright future" in the new EU financial perspective which can be realised through good cooperation and neighbourly relations, bringing about benefits for the local inhabitants.
During today's presentation also local culinary products, including Varaždinski klipič, baked dough in the shape of a stick, which has recently been awarded the label of Protected Geographical Indication (PGI) at the EU level.
(Hina/FaH)
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