The German ZDF national broadcaster will air a one-hour show - "Horst Lichter Looking for Happiness - Through Croatia on a Motorbike", in prime time on Christmas Day and an estimated three million viewers are expected to watch the show, Croatia's National Tourism Board (HTZ) reported on Monday.
The show is hosted by renowned German cook and TV host Horst Lichter who travelled together with German actor Henning Baum along the Croatian coast in search of happiness.
"Adventure shows involving popular individuals uncovering tourist destinations are an effective promotional tool because viewers watch real experiences by their idols whom they trust. I am certain that this show will result with some brilliant reactions on the German market which is exceptionally important for us and so far this year almost three million arrivals have been generated from that market, which compared to the same period last year, is an increase of four percent," HTZ director Kristjan Stanicic underscored.
Lichter and Baum visited the entire Croatian coast from Istria across Zadar and Split to Dubrovnik. Their entire trip was motivated by the desire to search for their own personal happiness.
"Because of Lichter's popularity and the fact that the show will be aired in prime time, it is expected that several million people will see the show and that certainly add some wind in our sails for a positive image about Croatia on the German market," the director of HTZ's office in Germany, Romeo Draghicchio said.
HTZ added that after the premier airing of the show it will later be available on other on-line TV channels.
Horst Lichter is a popular chef who experienced two cardiac arrests in his late twenties and then decided to change his life and became a TV host. The show in Croatia was filmed in June and Licther is particularly fond of Croatia also because his wife is Croatian, HTZ said.
(Hina)
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