The Croatian National Tourist Board (HTZ) and Expedia, an international travel platform, have conducted a joint digital marketing campaign for Croatia's tourist trade on the U.S. market, which resulted in the improved positioning of Croatia on that market, the HTZ said in a press release on Tuesday.
The campaign called "Croatia Unlocked" was conducted from April to June this year with an aim of increasing the Croatia tourist sector's visibility as a year-round destination in the Mediterranean.
During the campaign, the flights and accommodation bookings in Croatia reached the value of USD 3.2 million, the HTZ said. The most sought-after destinations were Dubrovnik, Split, Hvar and Zagreb.
Evelina Hederer of the Expedia Group Media Solutions was quoted as saying that the campaign and cooperation with the HTZ were extremely satisfactory.
(Hina)
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