The Croatian National Tourist Board (HTZ) has started this year's first campaign promoting the pre-season on 12 European markets, and promotional activities will be conducted until April 15 with the aim of additionally motivating tourists to visit Croatia before the summer, HTZ reported on Monday.
HTZ's promotional campaign, covering Germany, the United Kingdom, Ireland, Slovenia, Austria, Poland, the Czech Republic, Italy, France, Hungary, the Netherlands, Sweden and Switzerland, is being conducted via social networks, Facebook, Instagram and YouTube as well as through display advertisements.
"With this campaign, we are continuing activities that significantly contribute to further positioning Croatia as a year-round tourist destination, by primarily promoting nautical and active tourism, culture, eno-gastronomy and natural beauties. These products represent the main motives for tourists to visit during the pre-season," HTZ director Kristjan Stanicic said.
"During 2019, HTZ will conduct four large advertising campaigns - two for the pre-season and post-season and two brand campaigns. The aim of these promotional activities, among other things, is to positively impact tourism turnover which in this part of the year has recorded between 525,000 arrivals and 1.4 million bed nights. Compared to the same period of last year, this is an increase of 11% in arrivals and a 6% increase in bed nights," HTZ concluded. (Hina)
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